How Ameriprise Financial compares

Not all financial companies are the same. When you're seeking financial advice, it's worthwhile to take a step back in order to evaluate what's available, your financial needs and your preferences. After all, the financial services firm you choose is a big decision.

Compare financial planning and advice

Many firms offer some type of financial advice, but it's important to be clear on what you're looking for as compared to what the firm provides. Often, firms offer advice that focuses only on your investment portfolio and don't take into consideration other aspects of your financial life such as cash and liabilities, protection and taxes.

Compare financial professionals

Financial professionals may be called financial advisors, financial planners, stock brokers, investment professionals, licensed representatives and so on, depending on the firm. Sometimes, financial planners work on a team or with a pool of other representatives in a call center. Not all financial professionals provide the same services.

Consider your personal preferences and financial needs. Would you like to work with someone on an ongoing basis toward your financial goals? Are you more interested in solely getting investment information? Are you self-directed with occasional questions that can be easily answered in a call center environment?

Compare Ameriprise Financial Traditional brokerage/investment firm Online/discount brokerage
Dedicated one-on-one advisor relationship Yes May require minimum investment May require minimum investment
Ability to select your own advisor Yes, approximately 10,000 advisors to choose from³ Varies; individual or team may be assigned Rarely
Personalized guidance based on your financial situation Yes May require minimum investment May require minimum investment
One-on-one meetings Yes May require minimum investment May require minimum investment
Personal advisor phone or email provided Yes May require minimum investment May require minimum investment
Advisors available over the phone in a call center Yes Yes Yes
Provides investment advice Yes Yes Yes
Reviews all aspects of finances – cash and liabilities, protection, investments and taxes Yes Not generally Not generally
Can place trades and investments Yes Yes Yes
Portfolio review Yes Yes Varies
Offers comprehensive financial planning Yes, for a fee Not generally Not generally
Held to fiduciary standards for advice Yes Yes Yes
Compare investments and other products and services

Most financial firms offer access to a wide range of investments, products and services. Some offer accounts as a la carte solutions that you open yourself. Ameriprise generally offers products and services through a financial advisor. Our advisors can recommend the appropriate mix of products and solutions for each individual client's needs and help clients make informed decisions.

Compare Ameriprise Financial Traditional brokerage/investment firm Online/discount brokerage
Investments including stocks, bonds and mutual funds Yes Yes Yes
Online trading through brokerage account Yes Yes Yes
Retirement accounts (IRA, 401(k)s etc.) Yes Yes Yes
Retirement planning services Yes Generally Rarely
Education products (529, Coverdell etc.) Yes Varies Varies
College planning Yes Varies Rarely
Estate planning strategies Yes Varies Rarely
Insurance (life, disability, long-term care etc.) Yes Varies Rarely
Insurance (home and car) Yes4 Rarely Rarely
Lending needs (home equity, mortgage, loans) Yes5 Varies Rarely
Banking services Yes Varies Varies
Credit cards Yes6 Varies Rarely

1Based on the number of financial planning clients SEC-registered investment advisers disclosed annually. Date as of Dec. 31, 2011 available at

2Company data as of December 31, 2010.

3Ameriprise Financial Fourth Quarter 2012 Statistical Supplement, Dec. 31, 2012.

4Auto and home insurance is underwritten by IDS Property Casualty Insurance Company, or in certain states, Ameriprise Insurance Company, both in De Pere, WI. Each company is a wholly owned subsidiary of Ameriprise Financial, Inc. Coverages vary by state.

5Lending Products and Services are provided by third party, CMG Financial. CMG is not an affiliate of Ameriprise Financial. Please read and review all relevant lending disclosures on the CMG Financial website @ Lending products not available in all states. For current state availability, please visit Offer of credit is subject to approval. CMG Mortgage, Inc. dba CMG Financial; NMLS #1820.

6The Ameriprise MasterCard® credit cards are issued by Barclays Bank Delaware pursuant to a license from MasterCard International Incorporated. MasterCard is a registered trademark of MasterCard International Incorporated.

Ameriprise Financial cannot guarantee future financial results.

Ameriprise Financial and its representatives do not provide tax or legal advice. Consult your tax advisor or attorney regarding specific tax issues.

Brokerage, investment and financial advisory services are made available through Ameriprise Financial Services, Inc. Member FINRA and SIPC.