New name, same great team

We are pleased to share that on October 1, 2019, the Ameriprise Auto & Home Insurance business was purchased by, and became a part of, the American Family Insurance group of companies. We know you’re probably wondering how our sale affects you, so we’ve compiled the answers to many common questions you may have.

Frequently Asked Questions

Who is CONNECT, powered by American Family Insurance?

When Ameriprise Auto & Home Insurance was purchased by American Family Insurance, it was renamed CONNECT, powered by American Family Insurance. We’re still the same great company and team you have come to know and love, with no change in our exclusive discounts or our Handle with Care approach!

Do you still have a relationship with Ameriprise Financial?

Although we are no longer owned by Ameriprise Financial, we will continue to serve the property and casualty protection needs of Ameriprise clients and advisors. As always, we are committed to providing quality products and service, handled with care.

Am I still with the same insurance company?

Yes. You are still with the same insurance company. We’re just no longer owned by Ameriprise Financial. We are now an affiliate of and owned by American Family Insurance Mutual Holding Company (American Family Insurance). The same dedicated team is here to handle your policy, which will now be underwritten (insured) by either American Family Connect Property and Casualty Insurance Company or American Family Connect Insurance Company, depending on the state.

Who is American Family Insurance?

American Family is one of the country’s leading insurance companies, with 92 years of experience in the business. Based in Madison, Wisconsin, American Family ranks number 306 on the Fortune 500 list. The American Family Insurance group encompasses affiliate companies, such as The General, Homesite, and Main Street America. American Family Insurance also has a strong history of corporate responsibility and charitable work.

How long will you use the Ameriprise name?

We will continue to use the brand name Ameriprise Auto & Home Insurance for a period of time while we obtain approval for the name in all states and update our documents. Consequently, you may receive documents from us with our new CONNECT, powered by American Family Insurance, brand name or with the Ameriprise Auto & Home Insurance name until the transition is complete.

Do I need new ID cards or declaration pages?

Auto policyholders: ID cards are the first policy documents that will transition to our new CONNECT name and logo. The timing of this is based on regulatory requirements. Continue to use your current ID cards and when you receive new ID cards in the mail, please replace any previously issued ID cards. Additionally, you can always obtain the most current version of your ID card and policy documents online at

All policy documents will transition to the new name at a future renewal.

What does this mean for my policy?

We are dedicated to continuing to provide the same great service and products as we always have. This change in ownership will not change your current policy coverage or benefits.

Will my premiums be affected because of this change?

No. The change in ownership will have no effect on your current premiums. You have the same policy with the same coverage and premiums. If you have been receiving a discount for having an account with Ameriprise Financial, you will continue to receive it. Please note, however, that there are always factors that could change your premium.

I have a claim from my Ameriprise Auto & Home Insurance policy that’s still in progress. Will the sale affect my claim?

No. Your claim will not be affected. We will continue to handle all claims based on the policy’s provisions. There will be no interruption in your claims service, and you may still report claims 24 hours a day, 365 days a year.