Putting your needs first is our foundation

When it comes to what matters most to you in life — today, tomorrow and in retirement —you need advice you can trust from people who care. Doing what’s best for you has always been our focus. It’s just one reason we’re America’s leader in financial planning and have been helping millions of people live brilliantly for more than 120 years.

As America’s leader in financial planning*, we’ve always taken our fiduciary responsibility very seriously.

Holistic financial advice with your best interests at heart

Your life is about more than financial goals. That’s why we give you more than investment advice. Your ongoing and personal relationships with your Ameriprise financial advisor includes:

  • A collaborative, long-term planning approach to help you feel more confident about retirement and other important milestones along the way
  • Access to a broad range of products and solutions to help bring all your plans to life
  • Full and transparent information about the benefits, risks and costs for every solution we recommend
  • The assurance of working with a strong and stable company with more than 120 years of history

There is no substitute for the confidence that comes from a personal relationship with a trusted ally. Someone who knows you and understands your goals. A professional from a company that built its reputation on having your back. 

When you have the right financial advisor, life can be brilliant. 

 

New rule from the U.S. Department of Labor

The U.S. Department of Labor published a new rule in April, 2016 related to qualified retirement accounts.  This rule changes the fiduciary standard that applies to financial services firms and advisors across the industry when making recommendations for qualified retirement accounts such as IRAs. The rule will start to take effect in in April, 2017.

Today, we already work under the fiduciary standard for financial planning and managed accounts overseen by the Securities and Exchange Commission (SEC). We’re also overseen by the Financial Industry Regulatory Authority (FINRA) under the suitability standard for investment recommendations. A fiduciary standard means advisors must put a client's interests ahead of their own and recommend products that are in the client’s best interests.

Learn more about our financial advisors and how Ameriprise compares.

For more than 120 years, we've helped millions of Americans save, invest and plan for what matters most to them. Our financial advisors are committed to helping our clients achieve a confident retirement. As part of that commitment, we're providing information about a new rule published by the U.S. Department of Labor (DOL) in April 2016 related to qualified retirement accounts, such as IRAs.

The rule introduces a fiduciary standard under the Department of Labor that will start to take effect in 2017 and be fully effective by 2018. A fiduciary standard means advisors must put a client's interests ahead of their own and recommend products that are in the client's best interests. This rule applies to financial services firms and advisors across the industry when making recommendations and providing fee disclosures for qualified retirement accounts such as IRAs.

Putting clients' needs first – today and in the future

As America's leader in financial planning*, we've always taken our fiduciary responsibility very seriously. Today, our advisors work under the fiduciary standard for financial planning and managed accounts overseen by the Securities & Exchange Commission (SEC). We're also overseen by the Financial Industry Regulatory Authority (FINRA) under the suitability standard for investment recommendations.

Ameriprise Financial and our advisors provide information and materials to help clients evaluate the benefits, risks and costs of the investments and services we offer as part of our ongoing relationship and approach to working together. As we prepare to comply with the DOL rule, we'll work to ensure that any resulting updates are clear, simple and efficient for clients.

Guiding clients through the new rule

Most clients don't need to take any action at this time. Ameriprise and our financial advisors are preparing to help clients understand what it means for them well in advance of the effective date. In the meantime:

  • Ameriprise and our advisors will continue to update clients as we prepare to implement the rule
  • Advisors will keep clients updated on any changes relevant to their accounts and guide them through any required administrative steps
  • For clients who own certain tax-qualified managed accounts, advisors will reach out over the next months to guide clients through the additional fiduciary role we are taking on with these accounts

Our mission remains more relevant than ever

At Ameriprise, our mission is to help give clients the confidence they need to live brilliantly while preparing for financial milestones today, tomorrow and in retirement. As the new rule takes effect, the ongoing and personal relationships clients have with their advisor will continue with:

  • Our unique, collaborative approach to helping clients feel more confident about retirement
  • Our focus on helping clients achieve their personal goals and dreams using a disciplined, long-term planning approach
  • Access to a broad range of products and services to help bring our clients' plans to life
  • Full and clear information about the benefits, risks and costs for every solution we recommend
  • The assurance of working with a strong and stable company with more than 120 years of history