We developed a suite of 8 new animated online display ads to complement the launch of our new brand platform, Advice worth talking about.® We leveraged research to determine the top financial goals and priorities for key segments within our target market. Our data management platform enabled us to effectively target specific audience segments and deliver relevant messages during key times in their financial life.
Digital advertising delivered over 64.8MM impressions across a myriad of popular news, finance, entertainment, sports and lifestyle websites and drove traffic to key pages on Ameriprise.com to learn more about that specific topic. Click-thru-rate outperformed benchmark by +83%.
Presented below in static storyboard format, each frame represents animation/movement.