2022 Ameriprise Financial and NPR podcast sponsorship

In 2022, we continued our partnership with NPR and launched a custom audio sponsorship that ran across various NPR podcasts. The campaign featured spokeswoman Marcy Keckler, Vice President of Financial Advice Strategy. This platform enabled us to tell our brand story in a conversational and authentic way and connect with an audience interested in learning more about personal finance.

Podcasts

Ameriprise’s NPR podcast sponsorship ran with fixed and rotational placements across news, business and personal finance programs, which resonate with our target market. Creative generated strong performance and delivered 7.2 million impressions.

Amplified key messages in online display banners which appeared on NPR.org.

Presented below in static storyboard format, each frame represents animation/movement.

Animated online display banners on NPR.com drove to dedicated campaign landing page on Ameriprise.com.

Podcast landing page

Ameriprise Advisors landing page

3-Minute Confident Retirement® check landing page

What We Do landing page