7 reasons to stay invested during market uncertainty

When market conditions are highly uncertain, even the most seasoned investors can become concerned. However, history shows that time is on the side of the long-term investor. 

That’s why it’s important to take the long view and trust the financial strategy built around your risk tolerance, time horizon and goals. A well-diversified portfolio, with a balanced mix of investments and asset classes, can also help lessen the risk of loss against prolonged market volatility. 

An Ameriprise advisor is here to support you through all market cycles so that you can stay on track to reaching your financial goals.

Consider these seven reasons to remain invested through all market conditions:

1. The U.S. stock market shows resiliency over time 

From the Great Depression to worldwide wars to the Global Financial Crisis, the U.S. stock market has faced many challenges — but still has risen over time. While it’s not easy to see your portfolio’s value drop, history suggests that “this too shall pass.”

Source: NBER, Bloomberg, S&P Dow Jones Indices, American Enterprise Investment Services, Inc.

Data shown is based on the following: 1871 - 1917, Cowles Commission Index as converted by the Standard & Poors Corporation and available through the National Bureau of Economic Research (NBER). 1918 - 1956, monthly average of the weekly Standard and Poors weekly composite price index based on Wednesday's close and as available by the NBER. 1957 through 12/31/2025, monthly closing price of the S&P 500 Price Index. Recessions are as defined by the NBER and highlighted by the vertical gray bars.

Data prior to 1957 rescaled. Chart presented in log scale. These figures are shown for illustrative purposes only and are not guaranteed. An index is a statistical composite that is not managed. It is not possible to invest directly in an index. Past performance is not a guarantee of future results.

2. Big moves in the S&P 500 Index are common 

Daily ups and downs in the S&P 500 are the norm — not the exception. As the chart below shows, it’s not uncommon in any given year to see the markets make large moves in both directions.  

Source: Bloomberg, S&P Dow Jones Indices, American Enterprise Investment Services, Inc. Data is based on the S&P 500 Price Return Index and is current through 12/31/2025. These figures are shown for illustrative purposes only and are not guaranteed. An index is a statistical composite that is not managed. It is not possible to invest directly in an index. Past performance is not a guarantee of future results.

3. Back-to-back yearly market declines are rare 

Market declines are often temporary. Negative returns over consecutive calendar years are relatively rare in the stock market. Since 1929, the S&P 500 has experienced four times as many years with double-digit gains than those with double-digit losses.

Source: Bloomberg, S&P Dow Jones Indices. Data is based on the S&P 500 Total Return Index and current through 12/31/2025. This example is shown for illustrative purposes only and is not guaranteed. An index is a statistical composite that is not managed. It is not possible to invest directly in an index. Past performance is not a guarantee of future results.

4. Stocks usually come back after bear market lows 

Tough as it can be to watch bear market declines, there is typically an upside to down markets. The best days in the market often occur after a bear market ends. 

Source: Bloomberg, S&P Dow Jones Indices. Data is based on the S&P 500 Total Return Index and current through 12/31/2025. These figures are shown for illustrative purposes only and are not guaranteed. They do not reflect taxes or investment/product fees or expenses, which would reduce the figures shown here. An index is a statistical composite that is not managed. It is not possible to invest directly in an index. Past performance is not a guarantee of future results.

5. Market volatility can offer an investment opportunity 

It’s natural to consider investing less money into stocks when the market drops. However, history shows that over time, investing into uncertainty can be advantageous.

The chart below shows how investing during high periods of volatility can lead to long-term gains that may be higher than the S&P 500’s median returns. The VIX (Volatility Index) is a measure of market volatility. The higher the VIX, the greater the volatility.

Source: Bloomberg, Cboe Global Markets, S&P Dow Jones Indices, American Enterprise Investment Services, Inc. Returns are the forward returns of the S&P 500 Price Return index for each specific period and based on the VIX levels described. Returns are annualized for time periods longer than one year. Data from 1/2/1990 through 12/31/2025. These figures are shown for illustrative purposes only and are not guaranteed. They do not reflect taxes or investment/product fees or expenses, which would reduce the figures shown here. An index is a statistical composite that is not managed. It is not possible to invest directly in an index. Past performance is not a guarantee of future results.

6. Missing the best days hurts performance 

Markets often see their best and worst days follow closely together. Over the last 20 years, the S&P 500 has returned an average of nearly 9% annually.¹

As shown below, missing even a few of the market’s best days has resulted in lower performance.

Source: Bloomberg, S&P Dow Jones Indices, American Enterprise Investment Services, Inc. Returns assume the investor was fully and continually invested in the S&P 500 Price Return Index except for the days specified. Calculations assume no fees or transaction costs. These figures are shown for illustrative purposes only and are not guaranteed. An index is a statistical composite that is not managed. It is not possible to invest directly in an index. Past performance is not a guarantee of future results.

7. Investing through down markets can help portfolios recover faster 

Those who not only stay invested but continue to invest during times of market stress can often recover their investments sooner. When you are buying shares at a lower price, you can lower the average cost per share and reduce the risks that come with trying to time the market.

Investing into a diversified portfolio, with an asset allocation that includes both stocks and bonds, can also help reduce the time it takes to recover.

Source: Bloomberg, S&P Dow Jones Indices, American Enterprise Investment Services, Inc. This example is shown for illustrative purposes only and is not guaranteed. Past performance is not a guarantee of future results.

Illustrations assume an initial portfolio of $100,000 invested at market peak, based on weekly data. Stocks are represented using the S&P 500 Total Return Index and Bonds are represented using the Bloomberg Barclays U.S. Aggregate Bond Index.

Buy and Hold indicates how many weeks from market bottom it took the portfolio to recover the initial investment assuming no rebalancing or contributions into the strategy. The remaining strategies include bi-weekly contributions into Stocks in the dollar amounts specified and represent how many weeks from market bottom it took the portfolio to recover both initial investment and additional contributions.

Global Financial Crisis weekly peak is 10/5/2007 and weekly trough is 3/6/2009, Dot Com Crash weekly peak is 9/1/2000 and weekly trough is 10/4/2002.

Learn more: How to navigate market volatility

Get support through every market cycle

While history shows that the market is resilient over the long term, it’s not easy to see declines in your portfolio. If you have questions about your investment strategy, risk tolerance or asset allocation during this time reach out to an Ameriprise financial advisor to discuss.