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How can a financial advisor help you?

Key Points

  • An advisor gets to know what’s important to you in order to help you reach your financial goals.
  • An advisor provides recommendations for a diversified portfolio that can help you make progress toward your financial goals and protect against the unexpected
  • Your advisor’s personalized guidance help you stay on track over time and amidst a variety of market conditions.

What kind of advice will I get from a financial advisor?

It varies by individual. Some people are looking for big-picture advice involving all aspects of their financial life. Others may only need advice in a specific area of their finances or goals. 

Ameriprise financial advisors provide a spectrum of financial advice, ranging from strategies focused on a single area to more comprehensive approaches involving complex strategies. After a conversation with an Ameriprise financial advisor, you’ll receive personalized advice based on factors such as your unique goals, investment time horizon and risk tolerance, to name a few.

View advisor profiles and find an advisor near you

How will I know if the financial advice I receive is meeting my goals?

Ameriprise advisors are committed to putting clients first. To help you navigate both your short-term financial needs and long-term goals, you and your Ameriprise advisor will connect regularly to discuss your goals and review your progress and investments. You’ll also have digital tools to access and track progress toward your goals, from any device at any time.

A financial advisor can help you stay focused on your financial future. Take the 3-Minute Confident Retirement Check to see where a conversation with an advisor may lead.

Are you confident you'll be able to afford the things you've been looking forward to in retirement? THE 3-MINUTE CONFIDENT RETIREMENT® CHECK

of Ameriprise clients say they were highly satisfied with outcome of experience with advisor.1

of Ameriprise clients say they’re likely to recommend the experience to friends or family.1


Great! Let's look at some other aspects of your finances.

of Ameriprise clients say they’re likely to recommend the experience to friends or family.1


Nice start; let's plan next steps.

of Ameriprise clients say they’re likely to recommend the experience to friends or family.1


It's never too late to start.

What products and services can Ameriprise advisors recommend?

Using a wide variety product solutions and investments can help you prepare for the expected and unexpected. Our advisors can suggest a range of solutions from Ameriprise and other firms for investments, insurance, annuities and banking. Recommendations for investments and products also factor your risk tolerance and the time horizon for your goals. Whether you need investment strategies, insurance, brokerage services or other solutions, an advisor can help you make decisions for your financial future.

What’s the benefit of an ongoing relationship with a financial advisor?

In a changing world, a lasting financial relationship can help you prepare for and navigate unforeseen events as they arise. A financial advisor not only understands the analytical side of pursuing financial goals but also considers how unplanned events like job loss, market uncertainty, disability or health issues can impact your financial goals and overall strategy.

By developing a financial strategy for today and factoring in measures to adjust to changing circumstances in the future, an Ameriprise financial advisor can offer guidance over the years to keep you on track to achieving your personal goals.

How do financial advisors help navigate market ups and downs?

Your advisor aligns your investment recommendations with your financial goals, risk tolerance and time horizon, factoring in market movement up and down over time. As market conditions change, your advisor can help you review your goals and portfolio and adjust if and as needed, whether to rebalance your portfolio, revisit your risk tolerance, or take advantage of potential investment or tax opportunities. By staying focused on your progress toward financial goals, you can avoid emotional decision-making during turbulent times. And your advisor will keep you informed on events that may impact your long-term investment strategy.

Others rely on you for advice. Who do you rely on?

Even successful professionals like you need personalized financial advice from an advisor who knows you as well as they know the markets.  

Learn More

Can an advisor help me navigate tax strategies?

Whether you’re focused on saving for a child’s college education, retirement, or withdrawing money for retirement income, there are a variety of tax strategies and solutions that can help. A financial advisor, along with your tax advisor, can help you incorporate tax-advantaged products and investments into an overall, long-term investment strategy.

How much does a financial advisor cost?

Your initial conversation with an advisor is complimentary. Every client receives personalized financial advice based on their goals which is included in costs for products and solutions. Depending on your needs, as well as the complexity of your situation, you may choose to pay for additional advice options. Together with your advisor, you'll discuss what’s right for you. You'll know your costs up front before you agree to work together.

Find out more

Ameriprise financial advisors take the time to understand what’s truly important to you so they can help you achieve your financial goals, today and tomorrow. To find an advisor who is a good match for your needs and personality, start here.

Our advisors know that trust is a matter of work, not words.

Or, request an appointment online to speak with an advisor. 


There’s a sense of confidence that comes from feeling in control of your finances – and working with a financial advisor can help you get there. Please share your experience and tell your friends and family about me.

Background and qualification information is available at FINRA's BrokerCheck website.

Source: Ameriprise Financial Goal-Based Advice Survey. Results from July 2018 through March 2020, reflecting 3,232 client responses. The percentages cited reflect those who agree or strongly agree with each statement (on a 5-point scale). Clients may complete a survey via the secure site after their goals are published online.
Ameriprise Financial, Inc. and its affiliates do not offer tax or legal advice. Consumers should consult with their tax advisor or attorney regarding their specific situation.
Diversification can help protect against certain investment risks, but does not assure a profit or protect against loss.
Investment advisory products and services are made available through Ameriprise Financial Services, LLC, a registered investment adviser.
Ameriprise Financial Services, LLC. Member FINRA and SIPC.