Ameriprise is the leader in financial planning and we've long held that position. Our high client satisfaction and referral rates are essential to our growth. In fact, Forrester Research named us a "client-obsessed firm," and also rated Ameriprise no. 1 in customer experience across investment firms.
Our offering appeals to mass affluent and affluent consumers alike. Many of our clients have experienced our Confident Retirement® approach — they feel more confident and believe the advice addresses their needs. Our approach simplifies the challenges of saving for retirement, making it easier for clients to understand and take action, as well as for advisors to increase their productivity. Building on this success, we're expanding our Confident Retirement approach beyond those transitioning to retirement to the many consumers who are at an earlier life stage and are more focused on growing their wealth.
In 2014, we formally introduced Confident Retirement to the marketplace through our "Real Questions. Real Answers." advertising campaign. It includes digital advertising, social media, the 3-Minute Confident RetirementSM check and the opportunity to engage in a conversation with an Ameriprise financial advisor. At the end of 2014, our brand awareness was at an all-time high.
In addition to our investment in the Ameriprise brand, we're also investing in leading technology and systems. We're working with our advisors to run highly productive and efficient practices. In 2014, we completed a major upgrade to our infrastructure. Today, our capabilities are stronger and even more secure. Tools such as Paperless Office are saving resources and increasing efficiency. We launched Total View, an account aggregation tool clients use to view their accounts held at Ameriprise as well as assets held at more than 10,000 financial institutions. In 2015, we'll introduce our new Money Movement System as well as expand advisor mobile capabilities to serve clients when, where and how they want.
We believe delivering an exceptional experience to our clients and advisors differentiates Ameriprise. With our strong reputation, consistent investment and support, our advisor force is strong and motivated to grow. Advisor satisfaction and retention rates remain high. Advisors in the industry are taking notice. In 2014, 284 experienced, productive advisors moved their practices to Ameriprise, bringing the total to more than 1,300 experienced advisors who have joined us over the past four years.
Because of the experience we deliver and the support we provide advisors, clients are entrusting record levels of assets to Ameriprise. During the year, clients added more than $14 billion of net inflows into investment advisory accounts, up 9%, helping to increase total wrap assets under management by 14% to $175 billion.
Total client assets increased substantially to $444 billion. In fact, over the last five years, we've averaged 10% annual growth in client assets.
This strong growth trend is also reflected in the productivity of our advisors. In 2014, operating net revenue per financial advisor increased to $496,000 — a record high. We're working with our advisors to fully benefit from the resources we invest in, enabling them to deliver a terrific client experience and to continue to increase their productivity.
With strong asset and productivity growth, Advice & Wealth Management pretax operating earnings topped $790 million — up a robust 34% — and our operating margin grew substantially to an attractive 16.5%.
These are excellent results. We feel confident that with the value and experience we offer, Ameriprise is well positioned for further growth.