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How Ameriprise Financial compares

For 125 years, Ameriprise has earned clients’ trust by providing goal-based advice. We offer the flexibility to match our services to your unique situation. Read about our unique approach.

Not all financial firms are the same

What matters most to you in life? It's a big question. But it's one of the many questions an Ameriprise advisor will ask to get a better understanding of you, your goals and your priorities. Questions you may not hear from other advisors or financial advisory companies. We reach beyond standard financial and retirement plans to provide a personalized financial advice strategy that is right for you.

Financial planners in the industry generally offer investment management, but not all investment managers offer a comprehensive approach to financial advice. 

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Compare approaches to financial planning and advice

Ameriprise financial

Dedicated personal financial advisor

Personalized, comprehensive advice

Track progress toward your goals online

View all of your accounts in one place

A broad suite of products and solutions from a variety of providers

Online service

Access to an advisor varies

Personalized, comprehensive advice generally not available

Goal tracking varies by solution

View all accounts in one place

Self-directed based on what's available

Traditional broker

Varies based on firm and client asset level

Personalized, comprehensive advice not consistently offered

Goal tracking varies by firm

May offer account aggregation

May only offer one category of product or one provider for products

Note: Exceptions may apply. For illustrative purposes only.

Ameriprise Financial earns strong ratings, reviews and recognition

Ameriprise Financial and our advisors have been recognized through client surveys and independent research studies for outstanding service and commitment to our clients.


  • Ameriprise earned a Hearts & Wallets Top PerformerTM recognition in “Unbiased, puts my interests first,” “Understands me and shares my values,” and “Explains things in understandable terms”1
  • Clients rate Ameriprise 4.9 out of 5 in overall satisfaction2
  • Clients rate Ameriprise 4.8 out of 5 for helping me track progress towards my financial goals2

1:1 financial advice

Personalized recommendations

Regular meetings

Anytime access

Our approach is comprehensive. That’s why our clients feel more prepared.


Only Ameriprise offers the Confident Retirement® approach, a key to building a more confident financial future.


Take a few minutes to check your financial confidence across four needs: covering essentials, ensuring lifestyle, preparing for the unexpected and leaving a legacy. You’ll gain a good understanding of how a conversation with an advisor can help you prepare for your financial goals and priorities.

How financially prepared do you feel for retirement? THE 3-MINUTE CONFIDENT RETIREMENT® CHECK

of Ameriprise Clients say they feel like their advisor cares about their ability to achieve goals.3

of Ameriprise Clients say they were highly satisfied with outcome of experience with advisor.3


Great! Let's look at some other aspects of your finances.

of Ameriprise Clients say they were highly satisfied with outcome of experience with advisor.3


Nice start; let's plan next steps.

of Ameriprise Clients say they were highly satisfied with outcome of experience with advisor.3


It's never too late to start.

We recommend financial solutions based on your best interest, not ours

At Ameriprise, product solutions and investment recommendations are personalized to you, based on your goals, your risk tolerance and your time horizon. Our advisors can offer a range of solutions from Ameriprise and other firms for investments, insurance, annuities and banking.

Whether you need investment strategies, insurance, brokerage services or other solutions, we can help you manage your short-term priorities and prepare for your financial

What makes Ameriprise a good company to invest with?

At Ameriprise, you can choose how you collaborate with your advisor based on your individual goals and the complexity of your needs:

  • Ameriprise advisors provide financial advice and help you select investments specific to your goals and risk tolerance
  • You may choose to delegate the management of your investment portfolio to your advisor through a fee-based managed account
  • Or, your advisor can provide advice on the other areas of your financial situation through our comprehensive approach to financial planning


Products and services for your needs

Ameriprise financial advisors have access to a wide selection of products and services from Ameriprise and other companies including investment productsinsurance, brokerage services and other solutions to help you meet your needs for education savings, protection, estate planningretirement and more.


Investment strategies

  • Stocks
  • Bonds
  • Mutual funds
  • Managed accounts
  • Structured products
  • College savings



  • Life
  • Disability income
  • Trust services


Retirement accounts

  • IRA
  • Roth IRA
  • 401(k)
  • 403(b)


Banking and Cash Solutions

  • Cash solutions
  • Brokerage sweep accounts
  • Credit cards
  • Personal trust services
1Wants & Pricing Report (April 2020) from the Hearts & Wallets Investor QuantitativeTM Database. In this annual syndicated survey, respondents are asked to rate their financial services providers in a variety of areas on a scale of 0 (not at all satisfied) to 10 (extremely satisfied). 5,461 respondents provided 8,700 sets of ratings. The report designates Hearts & Wallets Top Performers in areas where customer ratings for one or more providers are “distinctively higher than customer ratings of other providers.” For each area, there may be several Top Performers or none. The analysis does not seek to designate any provider as “first” or rank Top Performers. This rating is not indicative of future performance and may not be representative of any one client’s experience, as the rating is an average of a sample of client experiences. Ameriprise paid a fee to Hearts & Wallets to cite the results of the survey. 
Clients can respond to an internal Ameriprise survey and rate an advisor or practice, based on their overall satisfaction with the team or practice, on a scale of 1 to 5 (1= extremely dissatisfied to 5= extremely satisfied). Client experiences may vary and working with any Ameriprise practice is not a guarantee of future financial results. Investors should not consider this rating a substitute for their own research and evaluation of a financial practice’s qualifications. Not all clients may respond to these questions, and only clients with access to the Ameriprise Secure Client Site may submit a rating. Ratings reflect an average of all client responses received between 3/13/2018 and 12/31/2019. 
3Source: Ameriprise Financial Goal-Based Advice Survey. Results from July 2018 through March 2020, reflecting 3,232 client responses. The percentages cited reflect those who agree or strongly agree with each statement (on a 5-point scale). Clients may complete a survey via the secure site after their goals are published online.

Ameriprise Financial, Inc. and its affiliates do not offer tax or legal advice. Consumers should consult with their tax advisor or attorney regarding their specific situation.


Ameriprise Financial Planning Services are optional, offered separately, and priced according to the complexity of your case and your financial advisor’s practice fee schedule. Your fees and financial advisor may be subject to change.


Financial planning is generally appropriate if you have financial goals, sufficient assets and income to address your financial goals, and are willing to pay an investment advisory fee for recommendations to help you achieve those goals. Please review the Ameriprise Financial Planning Client Disclosure Brochure or, for a consolidated advisory relationship, the Ameriprise Managed Accounts and Financial Planning Service Disclosure Brochure, for a full description of services offered, including fees and expenses. 


Investment products are not federally or FDIC-insured, are not deposits or obligations of, or guaranteed by any financial institution, and involve investment risks including possible loss of principal and fluctuation in value.


Ameriprise Bank, FSB provides deposit, lending, and personal trust products and services to its customers, including clients of Ameriprise Financial Services, LLC. (“AFS”).   Ameriprise Bank, FSB and AFS are subsidiaries of Ameriprise Financial, Inc.  AFS financial advisors may receive compensation for selling bank products.

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Ameriprise Bank, FSB.  Member FDIC.

Investment advisory products and services are made available through Ameriprise Financial Services, LLC., a registered investment adviser.
Ameriprise Financial Services, LLC. Member FINRA and SIPC.