Values-Driven Firm

Guided by our values

Client-focused

Ameriprise Financial is built on serving and satisfying clients; meeting their needs is our top priority.

Integrity always

Our people strive to uphold the highest standards of integrity and stand behind what we say and do.

Excellence in all we do

We provide world-class service and innovative products and solutions, and we hold ourselves accountable for our actions and the company’s results.

Respect for individuals and communities in which we work

Our people are key to our success — respecting each other, valuing diversity, equity and inclusion, and working as a team to achieve our goals. We develop our people, reward performance and strengthen our communities by giving to organizations that our employees and advisors support through their money and time.

Serving our clients’ best interests

As a longstanding leader in financial planning and advice in the U.S., a global asset manager and an insurer, understanding and meeting clients’ needs is our top priority. We offer a broad choice of solutions and services to help clients reach their goals, with services supported by a strong compliance foundation of policies, supervision and disclosures.

Transparency and trust

Ameriprise financial advisors operate under very high standards of care and we proudly adhere to the consumer protection and transparency principles of serving clients’ best interests. Ameriprise is committed to clearly informing clients about the benefits, costs and material risks of the financial solutions we recommend.
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High-quality client service experience

Clients rate Ameriprise 4.9 out of 5 in overall satisfaction and “always putting my interests first”1

 

 

2024 Hearts & Wallets Top PerformerTM in "Understands me and shares my values" 2

Ameriprise Financial was named a top three brand among investment firms for Customer Trust according to Forrester’s 2023 U.S. Customer Trust Index3

Consistently earning high levels of employee and advisor engagement

Each year, we survey our employees and advisors to understand the employee and advisor experience and level of engagement. Since our engagement survey debuted in 2005, our employee and advisor results have consistently exceeded external benchmarks.

94%

of employees participated in our 2023 annual survey

96%

of employees received development training in 2023

13

training hours per employee were delivered in 2023

A CULTURE OF LEARNING

Developing our employees and advisors

Our leadership and compliance training programs build important skills to help employees grow professionally, advance within the company and reduce operational risk. We work closely with our field leadership team to engage our employee and franchise advisors to help them grow their practices while reinforcing our commitment to clients and our corporate values.

  • Supporting total well-being

    Ameriprise offers a comprehensive and competitive benefits program and resources to support employees’ well-being. Flexibility and choice are the cornerstones of our benefit package, allowing employees to make elections that meet their unique and diverse needs. In addition to our core benefits program which includes 401(k), medical, dental, vision, life and disability, we also offer flexible work arrangements, tuition reimbursement, commuting assistance programs and health and wellness resources beyond traditional medical care.

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Advancing diversity, equity and inclusion at Ameriprise

At Ameriprise Financial, we believe that diverse perspectives, talent and ideas are critical to delivering financial solutions that meet clients’ needs and make a difference in their financial lives.

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Consistently recognized as a leading employer4, 5, 6, 7

1 Ameriprise created the Client Experience Survey to give clients an opportunity to rate their satisfaction with a financial advisor or practice for “overall satisfaction” and “always putting my interests first” using a scale of 1 to 5. Each client has an opportunity to access the Ameriprise Secure Client Site and provide a rating. The client satisfaction score is an average of all client responses for that advisor or practice within a rolling 24-month period as of 12/31/2023. There is no minimum number of responses required for an advisor or practice to receive a rating and advisors or practices may have received unfavorable ratings. Client experiences may vary, and working with any Ameriprise financial advisor or practice is not a guarantee of future financial results. Investors should not consider the Client Experience Survey score a substitute for their own research and evaluation of a financial advisor’s or practice’s qualifications.
2 Hearts & Wallets: This recognition is from the 2024 Wants & Pricing Report from the Hearts & Wallets Investor QuantitativeTM Database. In the annual syndicated survey, respondents rate their financial services providers in various areas on a scale of 0 (not at all satisfied) to 10 (extremely satisfied). The 2023 Investor Quantitative™ Database was fielded September 11– October 6, 2023, to 5,846 respondents in 36 quota cells (age, asset groups and gender) and weighted back to national representation based on age and assets using 144 age-asset weighting cells (6 age ranges and 24 asset ranges) drawn from the most recent Federal Reserve Survey of Consumer Finances and Hearts & Wallets analysis. Sampling error is a function of sample size and response rate. At the national level, responses selected by 30% of households have a sampling error of +/- 0.8 ppts and +/- 1.2 ppts at 80% and 95% certainty, respectively. The report designates Top Performers in areas where customer ratings are “distinctively higher than customer ratings of other providers” meaning one or more providers achieved customer satisfaction that exceeds other providers. For each area, there may be multiple Top Performers or none. The analysis does not rank Top Performers. It is not indicative of future performance or representative of any one client's experience. This is also the sixth time Ameriprise has earned a Top Performer recognition in “Understands me and shares my values” based on data from 2016, 2017, 2018, 2019, 2022 and 2023. Ameriprise did not pay a fee to be evaluated in the study but did pay a fee to Hearts & Wallets cite the results.
3 Forrester: Ameriprise Financial received the third highest Customer Trust Index scores among Financial Services in Forrester’s proprietary 2023 U.S. Customer Trust Index rankings. The ranking was based on Forrester’s Customer Trust Index Scores, derived from Forrester’s Customer survey of 10,678 U.S. online consumers measuring 11 Investment Firms from April to June 2023. Customer Trust Index scores for individual financial services brands reflect the average level of trust customers have in a brand. Forrester Research does not endorse any company included in any Customer Trust Index report and does not advise any person to select the products or services of any particular company based on the ratings included in such reports. Ameriprise did not pay a fee to be evaluated for this rating. Ameriprise did pay a licensing fee to publicly cite the results of the survey.
4 Forbes: Forbes and Statista recognized America’s Best Large Employers 2024 across 27 industries. Approximately 170,000 U.S. residents working for companies employing at least 1,000 people in their U.S. operations were surveyed over the last three years. Respondents were consulted anonymously through online panels and rated their willingness to recommend their current and former employers on an 11-point scale. Respondents could also rate their willingness to recommend other employers in their industries or employers of friends, acquaintances, and family. The final list of Best Large Employers recognized the top 600 companies with the highest score of recommendations and at least 5,000 employees. Ameriprise did not pay a fee to be evaluated for this list but did pay a fee to Statista to cite the results. For more information, visit https://www.forbes.com/lists/best-large-employers/.
5 DEI: The Disability Equality Index (DEI) is a comprehensive benchmarking tool that helps companies build a roadmap of measurable, tangible actions that they can take to achieve disability inclusion and equality. Each company receives a score, on a scale of zero (0) to 100, with those earning 80 and above recognized as a “Best Place to Work for Disability Inclusion”. The DEI is a joint initiative of the American Association of People with Disabilities (AAPD), the nation’s largest disability rights organization, and Disability:IN, the global business disability inclusion network, to collectively advance the inclusion of people with disabilities. The organizations are complementary and bring unique strengths that make the project relevant and credible to corporations and the disability community. The tool was developed by the DEI Advisory Committee, a diverse group of business leaders, policy experts, and disability advocates. Learn more at: www.DisabilityEqualityIndex.org.
6 Military Friendly: VIQTORY, a company that connects the military community to civilian employment and educational opportunities. This is the tenth consecutive year Ameriprise has been honored with the designation, joining a distinguished list of companies that provide job prospects and support for veterans and their families through robust veteran recruiting, training and development programs. 2024.
7 Newsweek: Newsweek and Plant-A Insights Group recognized America’s Greatest Workplaces across 78 industries. They conducted confidential, online surveys from 2022-2023 among approximately 142,000 women working for U.S. companies that employed >500 people in 2023 and >1,000 people in 2022. Respondents rated current or familiar employers on their overall likelihood to recommend; and their current employer on eight employee satisfaction drivers. Companies' final scores were based on performance in survey recommendations, driver categories, additional research on publicly available metrics and media monitoring. The final list recognized the 1,000 companies with the highest scores. Ameriprise did not pay a fee to be evaluate for this recognition but did pay a fee to Plant-A to publicly cite the results of the survey. For more information, visit www.newsweek.com/rankings/americas-greatest-workplaces-women-2024.

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