Why Financial Advisors Choose Ameriprise

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Why advisors choose Ameriprise

Hundreds of advisors join our company every year because — quite frankly — Ameriprise is different. We’re a leader in financial planning with a holistic approach that fosters lasting personal relationships and helps people feel confident about their financial future. And we give you the freedom and support to run your practice your way.

When you join Ameriprise, you’ll find unparalleled culture, support and opportunities to make a difference in your clients’ lives — that’s the Ameriprise difference.

Culture & Strength

Our advisors and clients are the heart of our company. That’s why we continually invest in the resources and leadership advisors need to deliver an experience that not only helps keep clients satisfied, but creates advocates. For more than 120 years, we have built a reputation on financial strength, integrity and an untarnished reputation for doing what’s right.

“Ameriprise is rated #1 in the investment industry for customer loyalty.”¹

Leadership & Support

At Ameriprise, we’re committed to helping advisors achieve the vision they have for their practice. Our support system enables you to stand out from the competition, grow your practice and deliver an outstanding client experience.

PracticeTech^® platform — our industry-leading, securely integrated technology
Marketing resources — including our 8 Key Marketing Activities and nationally recognized brand
Advice and solutions — from financial planning tools to wide-ranging product and service offerings
Training and development — enables you to stay relevant to clients and a step ahead of the competition
Practice management — resources to help you run your ideal practice

Opportunity & Rewards

To help bring your practice to the next level, we offer development opportunities and incentives, as well as exclusive benefits for advisors who qualify for our recognition programs. And we celebrate your achievements with rewards and acknowledgement. We invest in advisors who share our passions — outstanding client service, a commitment to comprehensive advice and a desire to grow. If that’s you, we stand ready to help.

With training in financial planning, support to build a successful practice and the backing of a strong, stable FORTUNE 500^® company², it doesn't take long to discover why Ameriprise is different.

To learn more about the Ameriprise difference, call us confidentially at 866.806.9984 or contact a recruiting director near you.

¹Rating based on responses to a consumer survey as part of the Temkin Loyalty Index, 2017. The 2017 Temkin Group Loyalty Index is an average of five loyalty ratings: repurchasing from the company, recommending the company to others, forgiving the company if it makes a mistake, trusting the company, and trying the company’s new offerings. The survey was fielded in January 2017 to 10,000 U.S. consumers, with quotas for age, income, ethnicity, and region to ensure that the distribution of respondents matched the U.S. Census data for the U.S. population. Consumers were asked to identify companies that they had interreacted with over the previous 90 days and were asked a series of questions about a random sample of those organizations, drawing from a total of 329 companies across 20 industries. For each company, the percentage of customers who considered themselves "very likely" to exhibit each of the five loyalty behaviors is determined. The Temkin Loyalty Index is then calculated by averaging the percentage of those five behaviors. See temkingroup.com for more.

²FORTUNE Magazine, May 2018.

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Associate Financial Advisors in the Ameriprise Franchise Group are not employed by Ameriprise Financial, but are employees of or contract with a Franchise Advisor. Ameriprise Financial, 1491 Ameriprise Financial Center, Minneapolis, MN 55474 MN Permit #F-3872.

Investment advisory products and services are made available through Ameriprise Financial Services, Inc., a registered investment adviser.

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