Why Financial Advisors Choose Ameriprise

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Why advisors choose Ameriprise

Hundreds of advisors join our company every year because — quite frankly — Ameriprise is different. We’re a leader in financial planning with a holistic approach that fosters lasting personal relationships and helps people feel confident about their financial future. And we give you the freedom and support to run your practice your way.

When you join Ameriprise, you’ll find unparalleled culture, support and opportunities to make a difference in your clients’ lives — that’s the Ameriprise difference.

Culture & Strength

Our advisors and clients are the heart of our company. That’s why we continually invest in the resources and leadership advisors need to deliver an experience that not only helps keep clients satisfied, but creates advocates. For more than 125 years, we have built a reputation on financial strength, integrity and an untarnished reputation for doing what’s right. We are proud of the recognition we receive.

Leadership & Support

At Ameriprise, we’re committed to helping advisors achieve the vision they have for their practice. Our support system enables you to stand out from the competition, grow your practice and deliver an outstanding client experience.

PracticeTech^® platform — our industry-leading, securely integrated technology
Marketing resources — including our 8 Key Marketing Activities and nationally recognized brand
Advice and solutions — from financial planning tools to wide-ranging product and service offerings
Learning and development — enables you to stay relevant to clients and a step ahead of the competition
Practice management — resources to help you run your ideal practice

Opportunity & Rewards

To help bring your practice to the next level, we offer development opportunities and incentives, as well as exclusive benefits for advisors who qualify for our recognition programs. And we celebrate your achievements with rewards and acknowledgement. We invest in advisors who share our passions — outstanding client service, a commitment to comprehensive advice and a desire to grow. If that’s you, we stand ready to help.

With training in financial planning, support to build a successful practice and the backing of a strong, stable FORTUNE 500^® company², it doesn't take long to discover why Ameriprise is different.

To learn more about the Ameriprise difference, call us confidentially at 866.806.9984 or contact a recruiting director near you.

¹Rating based on responses to a consumer survey as part of the Temkin Group 2016 (#1 rating), 2017 (#2 rating) and 2018 (#4 rating) Net Promoter Score® Benchmark Studies. Many large companies use Net Promoter Score® (NPS) to evaluate their customers’ loyalty. The Temkin Group Net Promoter Score® Benchmark Studies measured consumers’ overall brand perception of 340 companies across 20 industries. To determine a company’s NPS score, the Temkin Group surveyed 10,000 U.S. consumers in August 2016 (#1 rating), August 2017 (#2 rating) and August 2018 (#4 rating). Respondents answered the standard NPS question: How likely are you to recommend to friends and colleagues? Consumers selected a response from 0 (not at all likely) to 10 (extremely likely). For each company, the Temkin Group calculated the percentages of Promoters (selected 9 or 10), passives (selected 7 or 8), or detractors (selected between 0 and 6). NPS is found for each company by subtracting its percentage of detractors from its percentage of promoters.

²FORTUNE Magazine, May 2020.

Some support and resources are provided to franchise advisors for a fee.

This web site and the franchise sales information on this site do not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that we register the franchise disclosure document in those states. The communications on this web site are not directed by us to the residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law.

Associate Financial Advisors in the Ameriprise Franchise Group are not employed by Ameriprise Financial, but are employees of or contract with a Franchise Advisor. Ameriprise Financial, 1491 Ameriprise Financial Center, Minneapolis, MN 55474 MN Permit #F-3872.

Investment advisory products and services are made available through Ameriprise Financial Services, LLC, a registered investment adviser.

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